At Summit Real Estate, investing in our team is key to delivering better results for our clients. This month, our sales team spent a full day with Andrew Gibbons from Marshall White’s Hawthorn office in Melbourne—an industry leader in high-performance auction campaigns. 

The session reinforced why auctions continue to be one of the most effective sale methods in today’s market: 

“It’s the best way to get an unconditional deal on your property within a short campaign—sold under the hammer with no waiting on conditions.” 
— Tracy Beer, Sales & Marketing Consultant 

Emma McCashin says the training highlighted how auctions consistently bring out strong competition and clear buyer engagement, benefiting vendors while providing buyers with full visibility of the process. 

Another key takeaway from the session as noted by Summit Sales & Marketing Consultant Dwayne Lohmann was the power of auction psychology. Auctions create a high-intensity, competitive environment where multiple bidders can become emotionally invested—often pushing beyond their initial limit to secure the property. Once the hammer falls, the sale is unconditional, giving clients complete certainty. Vendors also maintain control over important terms, including the reserve price and settlement date.

Glyn Delany reinforced the structural strength of this method, adding that auctions offer sellers a disciplined, predictable process. In the current market, many conditional sales fall over during due diligence -however, with auctions, buyers complete all due diligence beforehand.

“When the hammer drops, you have a guaranteed, unconditional sale”.
— Glyn Delany, Sales & Marketing Consultant 

As we head into the busy Summer season, Summit Real Estate is set to roll out more auction campaigns across the region—backed by refreshed training, proven strategy, and a team committed to delivering premium outcomes.

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