Auctions attract buyers who are motivated, prepared, and ready to act. Because buyers must complete their due diligence before auction day, those who engage are serious about purchasing. This creates a stronger, more committed buyer pool.

If your property is passed in at auction, it’s not a failure — it’s valuable market feedback. Auction campaigns are designed to attract serious buyers and reveal real-time buyer demand. While some properties sell unconditionally under the hammer on the day, many that are passed in go on to sell shortly after through negotiation, often within the following weeks. The auction process identifies genuine buyers and provides clear insight into pricing and demand, allowing your salesperson to confidently guide next steps, whether that’s negotiating with interested parties or adjusting strategy. An auction delivers either an unconditional sale on the day, or the clarity needed to achieve a strong result soon after.

Once the decision has been made to sell by auction, the marketing campaign typically runs for three to five weeks. This timeframe may vary depending on the property and the vendor’s preferences, but the key advantage is a defined selling period that builds momentum and focuses buyer interest toward auction day.

By not advertising a price, buyers assess your property on its features and suitability rather than being filtered out by a number. This broadens appeal, increases enquiry, and encourages competition — allowing the market to determine true value.

Auction delivers a transparent, unconditional result in real time. When the hammer falls, the sale is binding — with no waiting on conditions, finance, or delays. It’s a fast, decisive pathway to achieving true market value.

You as the vendor remain fully in control. You set the reserve price, choose the settlement date, and determine key terms such as possession and chattels. Auction provides structure without removing sellers decision making.

No. While auctions are commonly associated with estate or mortgagee sales, they are equally effective for homes with broad buyer appeal, unique features, or strong demand. Auction is a strategy — not a last resort.

Auctions set a fixed timeline, creating real urgency for buyers — they know they must act quickly or risk missing out. This drives earlier inspections, faster due diligence, and stronger engagement throughout the campaign. Unlike multi-offer situations, where buyers can feel uncertain about how much to bid or if they’ve overpaid, auctions are open and transparent. Buyers can see exactly where the market sits, and sellers can have confidence that the final price reflects genuine competition.

Low or late registrations are more common than many people realise and don’t always reflect buyer interest. Auction day itself often brings clarity, momentum, and decisive action. Proceeding with the auction ensures your property is presented first to unconditional buyers, giving them the opportunity to act with confidence. If bidding doesn’t occur under the hammer, the auction still provides a clear starting point for productive conversations with interested parties immediately afterwards — including conditional buyers. Rather than limiting your options, auction day opens them. It creates urgency, identifies genuine interest, and positions your salesperson to move quickly toward a positive result.

The reserve isn’t a target price it is simply the point where the auction can sell. Even once it’s reached, competition continues and the focus remains on achieving the best possible price. If needed, your salesperson will always check with you before the property is sold, so you stay in control. A well-set reserve helps build momentum and encourages buyers to compete — which is key to achieving a stronger result.

You stay in control. The auctioneer can only sell the property with your approval. If bidding doesn’t meet expectations, they will pause to talk through your options — whether that’s adjusting the reserve or passing the property in. The final decision is always yours.

A vendor bid is a strategic tool used by the auctioneer to maintain momentum during the auction. It is never higher than the reserve price and simply signals the minimum level at which the property can be sold. It helps keep the bidding moving and encourages competition among buyers.

When a property is declared ‘On the Market,’ it has reached its reserve price and will sell unless higher bids are made. This is a strategic announcement by the auctioneer to encourage further bidding and build excitement, giving sellers the best chance of achieving a strong result.