Nelson's leading real estate firm marks two decades of their popular property publication, now reaching 39,000 readers across the region

For two decades, Summit Real Estate has been making it easier for Nelsonians to find their dream home through their flagship publication, the Summit Property Weekly. The locally owned real estate firm celebrates this significant milestone this week, highlighting how the popularity of Summit Weekly continues to grow year after year.

Summit Weekly by the Numbers

• 39,000 copies distributed weekly across the Nelson/Tasman region
• 20 years of continuous publication since Spring 2004
• Nearly 4x growth in reach since moving to multiple publications in 2016
• Available in print and online formats, including Marlborough Weekly version

"The launch of the Summit Weekly in Spring 2004 became a very integral part of maintaining Summit as the most preferred real estate agency by far. From the growth of web based marketing that Summit maintains through Summit.co.nz, realestate.co.nz, One Roof and Trade Me, thousands of prospective buyers find their new home via the Summit Weekly. The buyer reach is unparalleled with the distribution growth to 39,000 throughout the region and also read online."
— Allister Nalder, Founder and Managing Director, Summit Real Estate

The publication has undergone significant evolution since its inception. Summit Weekly first appeared inside the Nelson Mail each week but in 2016 made a strategic move to be distributed inside the Nelson Weekly, Waimea Weekly and Motueka Golden Bay Guardian, almost quadrupling its reach to just under 40,000 copies each week.

This expansion has proven to be a game-changer for the company's marketing reach and effectiveness in connecting properties with potential buyers across the greater Nelson region.

"The Summit Weekly sets us apart by showcasing our clients' properties to a wider audience of buyers, which is why we continue to rely on this valuable marketing tool."
— David Turnhout, Operations Manager, Summit Real Estate

Operations manager David Turnhout emphasises that Summit Weekly represents a huge point of difference in the competitive local real estate market, effectively getting their properties in front of more buyers than traditional marketing methods alone.

The success of Summit Weekly reflects the company's commitment to both traditional print media and digital marketing strategies, maintaining a strong presence across multiple platforms while serving the local Nelson community's property needs.

Photo: Glyn Delany, Sapphire Laurence and Ben Nalder celebrate 20 years of the Summit Property Weekly.
Credit: Andrew Board (Top South Media)